Meet The Team

We are a team, a family at Nova Flex, who all share the same passion to create WOW experiences for our customers. That is why…

  • We do what we say
  • We make lighting easy
  • We deliver Customized Products – Quickly & Accurately

Reach out to our team to get your next project started!

Sales Team

Jace Daniel

Jace Daniel – West

National Sales Manager

Jace Daniel – West

National Sales Manager

LinkedIn

Meet our National Sales Manager from Minnesota who oversees the West/Midwest region. Jace is excited about the acquisition of Coloronix, as it brings more of his favorite type of lighting to our portfolio – RGBW of any kind. “They are unique and eye catching for any application in the lighting industry.” If you get a chance to visit our office, you’ll have to insist he brings you to Bad Habit Brewery in St. Joseph, MN to try his favorite craft brew – “Up”, a blackberry sour.

Jace’s Contact Info:

  • Phone: 320.316.3569
  • [email protected]
  • Territories he is dedicated to: WA, OR, CA, NV, UT, ID, MT, WY, CO, KS, NE, SD, ND, MN, IA, MO, IL, IN, WI, MI, AK, HI, Canada

Nathan Shannon

Nathan Shannon – South

National Sales Manager

Nathan Shannon – South

National Sales Manager

LinkedIn

Meet our National Sales Manager from Atlanta who oversees the South region, who transitioned from National Accounts to all project types. His favorite WOW product is our LED flex neon, with so many choices of colors to choose from. “It’s a bullet proof product, great for outdoor applications and RGB & DRGB gives you endless design possibilities!”  Besides the joy he gets from delivering the unexpected to customers and a wide selection of products – he also has a passion for live music and cooking for his family & friends.

Nathan’s Contact Info:

  • Phone: 320.297.6280
  • [email protected]
  • Territories he is dedicate to: VA, NC, SC, GA, FL, AL, TN, MS, LA, AR, OK, TX, NM, AZ, southern CA

Mary Petty

Mary Petty – Northeast

Regional Sales Rep

Mary Petty – Northeast

Regional Sales Rep

LinkedIn

Meet our Regional Sales Rep who oversees the Northeast region. She loves working with her Agent partners and customers to bring a level of personalization and customer service, that sets her apart from others in the industry. When she’s not managing her territory she’s spending time with her family and snuggling all her grandkids.

Mary’s Contact Info:

  • Phone: 320.209.7546
  • [email protected]
  • Territories she is dedicate to: ME, VT, NH, MA, CT, RI, NY, NJ, DE, MD, DC, PA, WV, OH, KY

Kaitlyn Stroeing

Kaitlyn Stroeing – West

Account Manager

Kaitlyn Stroeing – West

Account Manager

LinkedIn

Meet our Account Manager for the West/Midwest who works with Jace to deliver elevated customer service and be the first to jump in and answer your questions. She loves working with customers and finding new ways to use our lighting in creative applications. She is partial to the mini-neon, particularly the static blue – which always WOWs our customers with a bigger punch than expected, when looking at the lumen output on paper.

Kaitlyn’s Contact Info:

  • Phone: 320.407.0926
  • [email protected]
  • Territories she is dedicate to: WA, OR, CA, NV, UT, ID, MT, WY, CO, KS, NE, SD, ND, MN, IA, MO, IL, IN, WI, MI, AK, HI, Canada

Rachel Klinger

Rachel Klinger – South

Account Manager

Rachel Klinger – South

Account Manager

LinkedIn

Meet our Account Manager for the South region who tag-teams with Nathan to ensure our customers and Agent partners are taken care of. She is quick to answer questions and is very knowledgeable in all our products, transitioning from the quotes team almost 4 years ago.  The Design Series is her favorite product, as its most versatile with six color temps and two IP ratings to choose from – “clean white lighting can enhance any space!”  Outside of work, Rachel has been very busy with a new bundle of joy who delights her daily.

Rachel’s Contact Info:

  • Phone: 320.839.8708
  • [email protected]
  • Territories she is dedicate to: VA, NC, SC, GA, FL, AL, TN, MS, LA, AR, OK, TX, NM, AZ, southern CA

Jon Dirks

Jon Dirks – National Accounts

Account Manager

Jon Dirks – National Accounts

Account Manager

LinkedIn

Meet our Account Manager for National Accounts who Jace and Nathan rely on to keep all the projects moving and on-track. Jon has a vast knowledge of the Nova Flex products being one of the first employees over 10 years ago! He’s seen a lot of growth and advancements in the level of service we are able to offer our customers and Agent partners. “It’s exciting to see where we’ll be in 10 more years.”


Executive Team

Jordan Onnen

Jordan Onnen

President

Jordan Onnen

President

Tara Grams

Tara Grams

General Manager

Tara Grams

General Manager

Amy Johnson

Amy Johnson

Director of Marketing & Products

Amy Johnson

Director of Marketing & Products

Harry Myers

Harry Myers

Director of Sales

Harry Myers

Director of Sales

Dan Lovaas

Dan Lovaas

Director of Operations

Dan Lovaas

Director of Operations